How to Use Cart Abandonment Recovery to Get More Sales

How to Use Cart Abandonment Recovery to Get More Sales

Cart abandonment recovery is the process of recovering lost sales due to shopping cart abandonment. This can be done through a number of methods, such as email marketing, retargeting ads, or providing incentives to complete the purchase.

When a customer adds items to their online shopping cart but does not complete the purchase, it is called cart abandonment. Cart abandonment can be a frustrating experience for both the customer and the retailer. However, there are a number of ways to recover lost sales due to cart abandonment.

One method is to send abandoned cart emails. These emails remind the customer of the items they left in their cart and provide a link to complete the purchase. Another method is to use retargeting ads. These ads follow the customer around the internet and remind them of the items they left in their cart. Finally, some retailers offer incentives to customers who complete their purchase, such as discounts or free shipping.

Cart abandonment is a common problem for online retailers. However, there are a number of ways to recover lost sales. By using abandoned cart emails, retargeting ads, or providing incentives, retailers can increase their chances of recovering lost sales and boost their bottom line.

According to a study by Baymard Institute, the average cart abandonment rate is 69.23%. That means that for every 100 visitors to your online store, 69 of them will leave without completing a purchase.

There are many reasons why shoppers abandon their carts, but the most common are:

-Extra costs such as shipping and taxes

-Complicated checkout process

-Lack of payment options

-Not ready to buy

Fortunately, there are a few things you can do to recover abandoned carts and turn those visitors into customers.

1. Send a reminder email

The first step is to send a reminder email to the shopper. This should be done as soon as possible after they abandon their cart. In the email, include a link to the abandoned cart so they can easily pick up where they left off.Make sure to personalize the email and include a friendly message. You might also want to offer a discount or incentive to encourage the shopper to complete their purchase.

2. Retarget them with ads

Another way to reach abandoned cart shoppers is through retargeting ads. These are ads that follow the shopper around the internet, reminding them of the items they left in their cart.Retargeting ads are highly effective and can be a great way to recover lost sales.

3. Offer live chat support

If a shopper is having trouble completing their purchase, offer live chat support. This way, you can help them solve any problems they're having in real-time.Live chat is a great way to build trust with shoppers and increase the chances of a sale.

4. Use exit-intent popups

Exit-intent popups are a type of popup that appears when a shopper is about to leave your site. These popups can be used to offer a discount or incentive, which might encourage the shopper to stay and complete their purchase.Exit-intent popups can be highly effective, but they should be used sparingly. If used too often, they can be annoying and turn shoppers away.

5. Make your checkout process simpler

One of the main reasons why shoppers abandon their carts is because of a complicated checkout process. If your checkout process is too long or confusing, shoppers will likely give up and go elsewhere.To avoid this, make sure your checkout process is as simple and straightforward as possible.

The fewer steps there are, the better.By following these tips, you can recover abandoned carts and boost your sales.

It's easy to start with Cart Recovery on the Shopto. Just sign up for a free account, and you'll be able to start recovering abandoned carts with ease. The platform will handle everything for you, from sending reminder emails to following up with customers.

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